Marketing Tactics to Boost Mobile App Downloads

Mobile apps are the leading tool when it comes to growing fast as a business. 

Consumers want everything at their fingertips, and apps allow them that.

Finding a way to meet the high expectations of consumers has become a necessity. 

However, with the amount of competition out there, it is vitally important to be aware of the marketing tactics that can help promote your mobile app and drive more downloads.

Market saturation makes it hard for any business to really stand out from the crowd. The app world is no different. 

Making sure you do everything in your power to push your app to get more downloads is the key to success.

The good news is: there are many different methods to help you achieve that. Let’s go over some of the most effective ones.

Customer Reviews

The best way to promote yourself is through your own consumers. If you have an amazing app, get the word out there! 

Encouraging and displaying customer reviews makes the quality of your service “more real.” 

It is no secret that looking for other people’s opinions on products has a huge influence on the buyer’s decision process. 

When it comes to apps, high ratings and positive reviews are a must if you want to up your numbers. After all, would you download a low-rated app? No, you wouldn’t even bother. 

Therefore, asking users to leave a review after they download the app and use it for a while is a great way to build trust among existing and future consumers. 

Give your audience reasons to download the app, and you will be good to go. 

It is important to always ask for feedback; that way, if someone ends up having a negative experience—you can improve the next one.

Descriptions and Screenshots

Another key feature for making the best first impression and getting consumers to press that ‘download’ button is the way you describe and present your app visually. 

A detailed description of your app is a must. 

The description may not always be the first thing people look at or read, but it is definitely part of the experience, which means it’s there for a reason.

Furthermore, including screenshots can help your consumers adjust their expectations beforehand. 

It is important to have a well-developed app that not only functions properly, but is aesthetically pleasing. 

That way, a user can know if the app is something they want to use every day — and that’s what you want to be. 

Eye-candy in the form of good multimedia is what often gets people to download without even reading too much.

When you devise the descriptions and screenshots for your app, keep in mind one important principle: users don’t care that much about what amazing features your app contains or even what it does. Users want to know how the app is going to benefit them.

Influencer Marketing

One of the most powerful marketing “tools” are the so-called influencers, who are called that because that is exactly what they do. 

They influence their audience to buy everything they get themselves. 

Generally, this is a really great option for your marketing plan. 

Having someone “do your job for you” and market your product by showing how satisfied they are with it feels more genuine to the potential consumer.

The influencer is someone their audience trusts, which means having them promote your app already gives you good standing.

The marketing plan is a crucial part of the app business plan.

It closely relates to the target audience and the goals it should accomplish. 

It is necessary to have one and have it planned out well, as it can bring numerous benefits. 

By tracking app analytics, you can identify whether you are reaching your goals or not, and whether your marketing strategy needs to be updated.

Glitch-Free Zone

Every app gets bugs, but it is your job to avoid them and to ensure yours works glitch-free. 

The fact that someone is using your app means that they are already a fan of what you are doing, so it is crucial to make sure you keep the user engaged and happy.

According to research, 88% of people are likely to give up on an app and stop using it completely if it shows bugs or glitches.

Do not be alarmed, though. 

It is not easy to create a completely bug-free product, and it is definitely not possible if you are just starting out.

If your app does have bugs, be sure that you find out. 

Look at the situation from a positive perspective — these same bugs are going to lead you towards the ideal version of the app, step by step. 

By fixing these glitches, you will keep improving your product and getting a bigger audience.


There are many ways to increase the number of downloads of any app. That does not mean you should be intimidated by the competition, though.

Try out different ways and find out, along the way, what works best for you.

Just because your competitors are doing something and it is working wonders for them, it does not mean the outcome will be the same for you.

Learn from yourself and your consumers. It is a long but fun journey towards success. 

Create a high-quality marketing plan and keep track of everything, as analytics are key to getting a clear idea of what works and what does not work — adjust accordingly.

Build your brand with your audience.

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