Social media has become one of the best marketing platforms for small and large businesses. As the number of people who are using the various social media platforms that are currently very popular increasing, it is necessary for businesses to devise the best approaches that they can use to market their services on such platforms.
However, there are many confusing arguments on how to use social media for marketing purposes. One will be forgiven for trying anything in a bid to market a small business on social media.
But using such an approach may have detrimental effects on your brand. You need a set of the best social media strategies for your small business that you should focus on.
1. Track your social media marketing efforts
A common fallacy among business owners who use social media to market their products is that they do not have to invest time in monitoring the performance of their social media marketing efforts. For them, it makes sense to plant a few adverts here and there and wait for results.
However, sites such as sharedcount and others provide very reliable social media metrics for anyone who is interested in marketing their business on social media platforms.
The importance of tracking your social media marketing efforts cannot be overemphasized. At times, some marketing strategies simply do not work. It is up to you to identify those dead strategies and remove them from your bag of tricks.
2. Use appropriate adverts
There is a consensus that advertising on social media is totally different from what takes place in the traditional media. People who use social media are interested in stories rather than unnecessary facts and complicated discourse.
Moreover, social media users are more likely to connect to personal stories that impersonal accounts of events and corporate activities.
For example, if you are advertising on Facebook, it is more productive to publish interesting stories that your users can identify with and connect to as a form of advertising. Therefore, you can use this strategy to have an impact on your audience on social media platforms.
3. Understand your audience
It is critical to understand all the social demographics of your audience because targeted advertising is more beneficial that blind and mass advertising.
The starting point for understanding your audience is learning about their likes and dislikes. You can also segment them using various psychographic parameters to identify their interests, fears, and even social status.
Once you have this form of detailed information, you can effectively start to craft messages that resonate with their personalities as a way of advertising to targeted audiences.
Using this method can save you a lot of time that you would have wasted advertising to the wrong people. Therefore, it is necessary to understand your audience properly before you even start developing advertising content for your social media pages.
4. Be prolific in providing content
Once your fans get used to reading your tweets every day, for example, then you would have done them a great injustice if you skip tweeting for even a day. Similarly, if your followers on Facebook are used to seeing your posts twice a day, they will be a disappointed lot if you do not give them what they are used to having every day.
Therefore, for you to market your business effectively on social media and remain relevant, you must be prolific in providing the content that people can engage with. You need to develop a posting schedule and make sure that you stick to it always.
5. Use various content forms
You cannot be effective on social media if you stick to using the traditional wordy posts to talk about your brand. Research indicates that people engage more with videos, images and other forms of content than they do when they have traditional text-based content. Therefore, for you to be relevant on social media, you must use videos, images and other interesting forms of content.
6. Encourage sharing of content
When people on social media platforms share your content, they help to spread it to more other users. Sharing content also helps to make your stuff go viral and increase the number of people who may be interested in buying your products.
It is necessary to allow users to easily link back to the main site from your social media pages and vice versa. Therefore, make sure that a visitor on your site can easily visit your social media pages by clicking on simple sharing buttons on the site.
You can also cross-publish your content on multiple social media platforms to increase the capacity of users to see and interact with them. The good news about using these strategies is that you do not have to invest a lot of money in the process.
7. Set realistic goals
Tracking your progress starts with setting realistic goals. You can only track your performance against a set of expectations. If you do not have specific targets that you would wish to accomplish within a given timeframe, then it may be very difficult for you to assess your overall performance on social media platforms.
You must set realistic goals for your engagement on social media. For example, if you would like to increase traffic on your site, then you need to state this clearly in terms of figures. You can then craft content that is solely geared towards driving people to your site for you to increase the number of people who visit the website every day.
8. Analyse your competition
As it is the case when you are doing basic SEO work on your site, when managing your presence on social media, you must understand what your competitors are doing. You need to study some of the best sites on social media and then benchmark your strategy to what they are doing.
In summary, these are some of the most effective social media strategies that you can use for your small business. These strategies cover all the fundamental issues related to social media marketing such as the need to engage with followers, the importance of setting goals and the necessity of understanding one’s audience on social media platforms.