Okay, let’s address a sad reality: while the proliferation of mobile devices has continued to permeate in the digital industry, there are some practitioners STILL that don’t understand how crucial it is to have a mobile-friendly website.
Should you be a digital marketer that still thinks your website’s mobile readiness for search ranking can be sidelined by other SEO factors you deem more important, then these facts should change your mindset:
- Mobile users consume more than twice the time as compared to desktop users
- 48% of mobile users start their purchase path on search engines
- In 2017, 67% of total internet visits were done through mobile devices as opposed to 37% done through desktops
This only leads to one conclusion: everyone should be taking mobile seriously. It’s obviously changing the internet browsing landscape and it’s here to stay. As time pass by, marketers can only adapt and take steps to stay on top of the game or watch as competitors take the helm.
If mobile isn’t part of your marketing plan before, adapting your strategies and developing a mobile-first plan of action will help you stay ahead.
What is “Mobile-First”?
Before you make any tweaks to your marketing strategy, it’s important to have a good working understanding of what ‘mobile-first’ means. A mobile-first marketing strategy basically establishes that a customer’s initial engagement begins with mobile devices.
With this, mobile is viewed and treated as the first point of contact, therefore giving it the utmost importance in content planning.
If you still have doubts about the influence and power of what audiences see on their phones and mobile devices, let these numbers speak for themselves:
- 87% of Millennials keep their smartphones within reach 24/7
- 82% of all users owning a smartphone said they consult the internet through their phones before making a purchase
- 90% of smartphone users are brand-neutral at the start of a search, meaning they’re susceptible to be influenced
- 51% of smartphone users were able to discover new brands through their phones
These numbers are solid proofs of a great opportunity to establish a good relationship with your potential customers. Leverage this opportunity to start the conversation and engage with them by using a compelling content.
As you build content for mobile search, try to give off the feeling that your company is always there right when they raise questions about factors that your product or service can answer.
Now that the importance mobile-first perspective has been established, here are 5 simple tips that should guide your mobile web content:
#1: Keep Your Mobile Text Content Simple
For some writers, coming up with short and concise write-ups can be complex. With too much to say, you feel a short phrase is never enough to convey your thoughts.
However, when it comes to writing content for mobile consumption, it’s important to simplify your sentences. As you know, mobile devices don’t have the screen size desktops and laptops afford.
With short and concise sentences, you make it easy for your customers and visitors to read, view, and understand what you’re saying.
Reading requires concentration, much so in mobile devices – just imagine having to compete with notifications that can interrupt their attention at any moment! Keeping your content interesting and direct to the point can attract and retain the attention of your visitors, both in desktops and mobile devices.
#2: Write Short and Snappy Headlines
Obviously, a flimsy title with boring headers is only destined to fail in attracting visitors and customers, especially people browsing on their mobile devices.
When writing mobile-first content, always keep in mind that most people are probably on-the-go when they see your message, so it’s a must to make them stop on their tracks with a compelling message on your website.
Neil Patel, an expert digital marketer, suggests the “bite, snack, meal” approach in writing content that’s mobile-friendly. Give the audience an interesting and exciting “bite” with your headlines so they’ll stay for to “snack” further, then finish the whole “meal”.
Tone down the creativity in headlines, most mobile users won’t have the time to ponder on mysterious and cute headers. Keep your headlines precise and informative that tells exactly what it talks about
#3: Include Subheadings
One of the best ways to make your content appear ‘snackable’ is by breaking it down into small pieces. You can achieve this by using subheaders throughout your content, especially if this is an article.
As you provide an easier and organized to understand your website by strategically using headers and subheaders, you are making it more convenient for your visitors to get around which helps create a better user experience – a vital factor in indexing.
#4: Prevent Using Complex Words
Since most mobile users are usually busy and are easily distracted, they won’t have time to check on terms they don’t understand. Your website is not the right place for highfalutin and pompous terms (see what I did there?).
Just place yourself in the shoes of your visitors: If you’re browsing a website through mobile and you’re in the middle of your commute, would you still bother searching for the meaning of a word you’re not familiar with? Mobile users don’t have the luxury of time and convenience, so make sure your content is written in the simplest terms as possible.
#5: Never Stop Testing Your Content
Testing and calibration are one of the most important steps to ensure its effectivity. Even if you think your content is already stellar, there are some items and parts of your website’s content that most of your audience will find out of place and may affect your website’s overall performance.
To catch these misfits, use A/B testing tools when testing different website versions. Just pay close attention to the parts you are tweaking – you should only create variations in one area at a time in order to pinpoint what’s making the difference.
Embodying the Mobile-first Mindset
As a digital marketer, it’s awesome to see more and more companies adopting the mobile-first mindset. However, this kind of stance on internet marketing isn’t just a revolutionary trend anymore – it has become a basic standard.
Kenneth Sytian is a well-known web developer in the Philippines and the CEO of Sytian Productions. He has been designing and developing websites for more than a decade, helping companies and organizations from around the world attain continued success.